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WILTON, Conn.--(BUSINESS WIRE)--Drinks Americas Holdings, Ltd. (OTC BB: DKAM - News) (the “Company”), a leading owner, developer and marketer of premium beverages, today announced financial results for its year ended April 30, 2008.


In fiscal 2008, the Company achieved net sales of wine and spirits of $3.8 million on 39,635 cases and net sales of non-alcoholic beverages of $0.7 million on 75,141 cases, for aggregate net sales of $4.5 million. The Company has grown $2.9 million in revenue since 2006. That increase is 181% in the aggregate or 68% on an annual basis. This growth has been driven by the higher margin component of the Company’s sales of wine and spirits which have increased over $2.7 million in revenue from 2006. This increase is 250% in the aggregate, or 88% growth on an annual basis.

The Company’s growth increase is due predominantly to the launch of Trump Super Premium Vodka in October 2006 and Trump Vodka Flavors in February 2008, these products continuing the Company’s strategy, beginning with Willie Nelson’s Old Whiskey River Bourbon and Paul Newman’s Newman’s Own Sparkling Fruit Drinks, of creating branded beverages in partnership with iconic figures. The Company’s other brands and its fine wine business has also contributed to its annual growth.

Sales of Newman’s Own All Natural Lightly Sparkling Fruit Drinks and Waters have increased $0.2 million from fiscal 2006 (33% aggregate or 15% annual growth). The Company has expanded distribution of Newman’s Own across the country, and volume is increasing. The Newman’s business continues to provide an expansion platform for the Company’s planned addition of non-alcoholic beverage brands to be distributed nationally.

The Company has completed the development, formulation, packaging and branding for the first spirits products arising out of its joint venture with Universal’s Interscope Geffen A&M Records. It is anticipated that the first of these products, a premium cognac through the Company’s venture with music icon Dr. Dre and his Aftermath Beverage Company, will be introduced to the market within the next sixty days.

With respect to the production and supply of the Aftermath Cognac, the Company has entered into a letter of intent for the production, supply and European distribution of the cognac with Abecassis Cognac, a producer of premium cognacs. Completion of this agreement will not only give the Company access to a superior and necessary inventory of fine cognac, but calls for the Aftermath Beverage Company brands to be distributed by Abecassis in the European countries in which it is now doing business.

Following the introduction of the Aftermath Cognac, the Company’s joint venture with Interscope/Dre/Aftermath will introduce a unique new line of 80-proof flavored and unflavored sparkling vodkas. The Company, having completed any necessary formulations, bottle and label design, marketing plans, and regulatory approvals, expects that this new line of products will begin to be shipped to distributors within the next sixty days. These products are to be introduced in coordination with the launch of Dr. Dre’s long-awaited “Detox” album, and will be supported by a fully integrated marketing program with the performer and his record company.

The Company has taken note of apparent customer anticipation for the Company’s Aftermath line of alcoholic beverages as evidenced by over one million “Google” mentions in advance of any actual product availability in the marketplace.

The Company continues to focus substantial efforts to expand the distribution of its iconic beverages on an international basis. Distribution and marketing ventures are currently being negotiated with significant distributors in China, India and Europe.





About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities. Drinks Americas' portfolio of premium alcoholic beverages includes Trump Super Premium Vodka and Willie Nelson's Old Whiskey River Bourbon. The Company’s non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters. The company also has a venture with Universal Music’s Interscope, Geffen, A&M Records to jointly develop Iconic beverage products for the market.

Other products owned and distributed by Drinks Americas include award-winning Damiana Liqueur and Aguila Tequila from Mexico and Cohete Rum Guarana from Panama. Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information, please visit our website at www.drinksamericas.com

Drinks Americas was founded in 2004 by J. Patrick Kenny, a leading expert in beverage sales and marketing. Mr. Kenny developed his industry expertise in a variety of management positions at the world's leading beverage companies, including Joseph E. Seagram and Sons and The Coca-Cola Company. He has also acted as advisor to several Fortune 500 beverage marketing companies, and has participated in several beverage industry transactions.


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